4 effective ways to research market demands and trends
Brand awareness refers to the level of familiarity consumers have with a particular brand. It is a measure of how well consumers can recognize a brand's logo, name, products, and other assets. Establishing brand awareness is a powerful marketing strategy that leads consumers to develop an instinctive preference towards a brand and its products. It is a fundamental part of any successful marketing strategy, as it helps to build a relationship with the target audience and ultimately drive sales. Brand awareness can be created through various marketing activities such as social media marketing, advertising, and creating shareable content.