4 effective ways to research market demands and trends
An editorial calendar is a visual workflow that helps a team of content creators schedule their work on a daily, weekly, or monthly basis. It allows for tracking content types, promotional channels, authors, and publish dates, offering a clear record of content performance and aiding in the optimization of content to meet goals. Editorial calendars can be created using various platforms such as spreadsheets, online calendars, or project management tools like Trello, Asana, or ClickUp. They are essential for managing and organizing content, keeping production on track, and ensuring timely publication.